We have been in the Internet Marketing industry since 2002 and we have seen a lot of so could competitors come and go over the years but how are clients not getting ranked on Google when they are paying, in most cases, an extortionate amount of money each month? Either really poor SEO techniques or really good salesman looking to take peoples hard earn money. You have to bear in mind that SEO and Internet marketing holds no guarantee of getting you ranked on the first page of Google and many companies use this to explain to their clients why they are not ranked and to get out of refunding them.
The Cold Call
As far as I’m concerned, anyone who works at an SEO company should not need to cold call potential clients. You are an SEO company, people should be able to find you anywhere on the Internet if you were any good. Thats the first alarm bell that gets set off with poor SEO companies, although i do understand when companies generate a free website and Internet marketing report to let companies know which areas of their website is letting them down for higher Google rankings. I know there is a Derby SEO company that does this to clients without a hard sell, it’s simply a report on which areas could be improved, either by doing it themselves or contacting the company, SixtyMarketing to do it for them.
If you receive a cold call from an SEO company like i do 4 or 5 times a week, they always come out with the same sort of sales pitch. “We can get you on the 1st page of Google and get you tens of thousands of monthly visitors”. At this point (if i even let them get that far) i ask what keywords is your company ranked for and i will take a look at how well you optimise your own site. Either the phone goes dead or they reply with something along the lines of “we focus on our clients SEO and get word of mouth work”.
How Strong Is Your SEO
If they are unable to backup what they are selling with their own websites SEO, how can you trust them with your money and website? A really good indication of a good SEO company that will deliver what they say is to see how long they have been operating. If they have been around for less then a year then the chances are they have no experience and are unable to rank you. If they have been around for over 3 years, they have a good client base who are paying them each month. If a clients paying them each month, they are happy with their rankings.
Good SEO or Good Salesman?
If you are contacted out the blue with a cold call offering higher rankings, simply ask them the below:
- What keywords are you ranked for?
- How long has your business being going?
I can guarantee if they need to cold call you for work, they would not be able to generate high sales. A good SEO and Internet Marketing company should be able to get their product in front of you by the Internet, not by calling you!